M.S., Predictive Analytics

Northwestern University

Evanston, IL

2015 - 2013

B.S.B.A., CIS & Economics

Bryant University

Smithfield, RI

1995 - 1991

Director Customer Analytics and Insights

hana

Boston, MA

current - 2019

• Provide advanced analytics & insights to the Marketing, Product, Sales & Operations teams for CBRE’s agile workspace startup.
• Partnered with Business Strategy & Data platform teams to define initial KPI definitions and data ingestion strategy.
• Worked closely with Product team to identify new product opportunities and simulate demand and yield models.

Head of Analytics

ofo

Boston, MA

2018 - 2018

• Responsible for building and rolling out the roadmap for ofo’s north american analytics Center of Excellence; providing guidance and establishing marketing, product and operations teams and best practices.

Director, Marketing Analytics & Insights

Cengage Learning

Boston, MA

2018 - 2017

• Lead team of analysts supporting 100+ member Marketing and Strategy Group for Cengage’s B2B & B2C businesses. Highlights include:
• Rework KPI hierarchy to more closely align measurement strategy and report/dashboard focus with Cengage strategic priorities.
• Partnered closely with Data Delivery Services team to rework data pipeline and create marketing datamart, allowing for more sophisticated and frequent reporting.
• Provided analysis support to senior Strategy team to validate industry-disrupting Cengage Unlimited product launch, including ROI forecasts and targeted customer segmentation groups for marketing messaging.

Customer Analytics & Insights Manager

Zipcar

Boston, MA

2017 - 2015

• Owner of Customer Analytics and Insights for Zipcar North America. Highlights include:
• Responsible for synthesizing performance metrics and communicating to C-level stakeholders on the health of the business and providing advice and direction
• Devised and launched new customer segmentation model leveraged by marketing to target members by preference and opportunity, resulting in lower marketing spend and increase product utilization.
• Built Customer Lifetime Value and Attrition models, to better understand high and low performing members and increase reliability of performance forecasting.

Marketing Analytics Manager

EF Tours

Cambridge, MA

2015 - 2011

• Owner of analytics and measurement strategy for EF’s Educational Tours products. Champion for quantitatively informed decision making and predictive modeling across all areas of the business. Highlights include:
• Devised and launched new scoring system that accurately forecasts long-term business relationship potential for over 50,000 U.S. organizations using 10 years of historical data
• Instilled lean analytics framework as part of website redesign project, resulting in robust A/B and multivariate testing platform that has seen a 12% increase in website conversions.
• Realized a 14% savings from reducing operating overhead and improving efficiency–the result of predictive models created as part of the company wide shift toward inventory management-based strategy.

Web Analytics Manager

PGI

Chelmsford, MA

2011 - 2008

• Manage enterprise web analytics platform for twelve consumer catalog websites.
• Oversee staff of 4 marketing analysts for the purposes of web analytics data integration with traditional catalog and back-end sales data.
• Work with eCommerce Marketing Manager to measure success of email campaigns, social media, affiliate marketing & PPC programs.
• Identified most valuable customers & suggested usability enhancements through customer segmentation & modeling.
• Implement Multivariate testing platform for optimization of landing pages using Google Website Optimizer.

Analytics Tech Lead

First Marblehead Education

Boston, MA

2008 - 2005

• Established Enterprise Web Analytics platform leveraged by business constituents and partners to measure web application performance.
• Managed web analytics solution portfolio consisting of Google Analytics, Tealeaf and Webtrends.
• Worked with business owners to define key performance indicators (KPI) and reports to standardize performance measurements across all FMER web properties
• Optimized online marketing campaigns that led to over $300 million in booked loans last peak season.
• Improved web application process through the use of a/b and multivariate testing, and defined goal conversion rates.

Technical Marketing & Demonstrations Manager

Avaya, Inc

Denver, CO

2004 - 2000

• Oversaw rollout and management of hardware products and applications to eight domestic briefing centers, as well as international deployments in Canada, Mexico and the UK.
• Designed and implemented web portal for business partners to access demos and marketing materials to present to prospective customers.
• Responsible for being subject matter expert resource for sales and services integration groups on the Enterprise Communication product suite, including contact center applications, telephony switch and predictive dialer solutions, IVR/VRU products, Computer Telephony Integration (CTI) applications, and Business Intelligence and reporting packages.
• Developed new methodology to assist sales and marketing teams in identifying demos to present customers at the correct time in the sales cycle, focusing on accenting the product’s key differentiators in the market place.
• Represented Avaya at sales conferences and trade shows, including lead generation, answering customer questions, and giving presentations on Avaya solutions.

Senior IT Specialist

IBM

Denver, CO

2000 - 1995

• Lead developer on numerous CRM implementations; responsible for requirements gathering, design and development of applications using Visual Basic, ASP and HTML.
• Notable Client Engagements: Bank of America, Bank One, Citibank, First Security Bank, General Motors, IBM, National City Corp, and Trigon Blue Cross/Blue Shield